‘Hyper Personalisation’ is the world’s first CRM powered display campaign; 137 brands represented through 426 entries from 61 agencies
BestMediaInfo Bureau | Mumbai | December 19, 2013
BIC Winning team - IBS Unified. Click on the image to enlarge.Yahoo India yesterday announced the winners of Yahoo Big Idea Chair India Awards 2013. The flagship Big Idea Chair was awarded to IBS Unified for conceptualising ‘Hyper Personalisation’, the world’s first CRM powered Display campaign for Tata Docomo. In its fourth edition, the awards this year saw 426 entries from 61 agencies representing work for 137 brands.
Brought to India in 2010, Big Idea Chair is an initiative from Yahoo that recognises creativity, innovation and imagination displayed in digital media. Over the years, the awards have seen a significant increase in entries with the number of entries more than doubling in 2013 in a course of four years.
This year, the award invited entries across nine categories: Display Advertising, Online Video Advertising, Social Media, Technology (best use), Mobile Advertising, Search, Digital 360 degree, Content Marketing and the Flagship Yahoo Big Idea Chair. An 11-member jury comprising eminent leaders drawn from the world of advertising and marketing judged the entries that represented work for 137 brands
Sabyasachi Mitter, Managing Director, IBS Unified, said, “We are absolutely delighted to have been awarded the prestigious Yahoo Big Idea Chair. What makes it even more special is that we have won this for developing the world’s first CRM-powered Display advertising campaign. Clearly, digital has tremendous potential for innovation, and we are excited about setting the bar high.”
Nitin Mathur, Senior Director & Head of Marketing, India & South-East Asia, Yahoo, said, “Yahoo Big Idea Chair India Awards has become an important annual milestone for the industry. It always throws up highly creative and impactful work, where agencies and brands are breaking grounds with newer possibilities in digital advertising. The creative vigour of Indian digital advertising is also creating meaningful engagement for brands, and we are glad to be a platform that has encouraged and challenged the community over the years.”
In other categories, Viacom 18 won the Digital 360 degree award for their campaign ‘MTV India Roadies X’; Ogilvy & Mather walked away with Gold for their campaign ‘Blood Search Made Easy’ for Red Cross; GroupM won the Best Use of Technology category with their ‘Heineken Inner Voice’ campaign for United Breweries; PHD Network took home Gold for Best Content Marketing for the ‘Ramp Ready Hair’ campaign for Hindustan Lever; while the Best Use of Mobile Advertising was clinched by Indigo Consulting; and Leo Burnett for the ‘Donate your Caller Tune’ campaign for World Health Organisation; Ogilvy & Mather took home the Silver in Video Advertising Category for Cadbury Bourneville; and IProspect Communicate2 walked away with Gold for Best Use of Search.
Complete list of winners:
| Category | Position | Advertiser | Campaign | Agency |
| Yahoo Big Idea Chair (Flagship Award) | Tata Docomo | Hyper Personalisation: The Worlds first CRM Powered Display Campaign | IBS Unified | |
| Digital 360 degree Award | Gold | MTV India | MTV Roadies X | Viacom18 |
| Silver | Cadbury India | India Plays BQC | Grey Digital | |
| Bronze | Cadbury India | Cadbury Celebrations Songs for Sisters | Madison Pinnacle | |
| Best Use of Social Media | Gold | Indian Red Cross Society | Blood Search Made Easy - Red Cross | Ogilvy & Mather Pvt.Ltd. |
| Silver | Cadbury India | Cadbury Celebrations Songs for Sisters | Contract India Pvt. Ltd | |
| Bronze | Femina India | Made By You | Foxymoron | |
| Best Use of Technology | Gold | United Breweries | Heineken - Inner Voice | GroupM |
| Silver | United Spirits | BossPatrol | DDB Mudra Group Mumbai | |
| Bronze | Mathrubhumi- Club FM | World’s first ON Demand WEB Radio Station Created inside a Banner | Maxus global | |
| Best Content Marketing Award | Gold | Hindustan Unilever | Ramp Ready Hair | PHD Network |
| Silver | Perfetti Van Melle India | Mentos Riddle | Maxusglobal | |
| Bronze | Hindustan Unilever | Be Beautiful | PHD Network | |
| Best Use of Mobile Advertising | Gold | World Health Organisation – India | Donate your caller tune | Indigo Consulting & Leo Burnett |
| Silver | Tata Sky | 8 PM Match v/s 8 PM Traffic | Maxus Global | |
| Bronze | Colgate Palmolive (India) | How Colgate turned the MahaKumbhMela into the Maha Tech Mela | MEC Global | |
| Best Use of Display Advertising | Gold | Tata Docomo | Hyper Personalization The Worlds first CRM Powered Display Campaign | IBS Unified |
| Silver | Mathrubhumi Printing and Publishing | Club FM | Maxus Global | |
| Bronze | Hindustan Unilever | HairMeetWardrobe | PHD Network | |
| Best Online Video Advertising | Silver | Cadbury India | Cadbury Bournville - Mall Proposal | Ogilvy & Mather Pvt.Ltd. |
| Bronze | AXIS Bank | Axis Bank - You Decide | Digitas | |
| Best Use of Search | Gold | Cleartrip | Wizard of API | Iprospect Communicate 2 |
| Bronze | Remit2India | Dynamic exchange rates | Iprospect Communicate 2 |
