The report is themed on "Beauty Money Sex Love Faith Substance", the six entities which most acutely influence the choices and aspirations of urban young Indians
BestMediaInfo Bureau | Delhi | December 2, 2013
DDB Mudra Group has released its maiden Youth Report themed on "Beauty Money Sex Love Faith Substance", the six entities which most acutely influence the choices and aspirations of urban young Indians.
The report has been collated by a panel of 40 college students, who themselves are part of the TG, across five major cities – Mumbai, New Delhi, Bangalore, Chennai and Kolkata.
"Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication," explained Pratap Bose, Chief Operating Officer, DDB Mudra Group.
"This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG," added Samyak Chakrabarty, Chief Youth Marketer, DDB Mudra Group.
You can see the online version of the report here: http://www.ddbmudragroup.com/publications/youth_report_2013.pdf