Contract appoints Vineet Mahajan as Head of Art – India

Mahajan joins from McCann Erickson where he was the Head of Art for its Delhi office. This will be his second innings with Contract

BestMediaInfo Bureau | Delhi | December 24, 2013

Vineet Mahajan

Contract advertising has brought on board one of India's most celebrated and awarded creative professionals, Vineet Mahajan, as it's Head of Art – India

“Contract prides itself in offering the best talent available in the country to its clients. Vineet's coming on board is yet another step in that direction as his impeccable credentials and skill sets will bring in a huge value add to our clients. Contract is well poised to take bigger strides in the industry as we get into the New Year with a lot of hope and zeal to partner our clients in their journey to success”, says Rana Barua, COO Contract Advertising.

Mahajan who joins in from McCann Erickson was the Head of Art for its Delhi office. This is a homecoming of sorts for Mahajan as it would be his second stint at Contract after a gap of five years. He was with Contract (Delhi) for three years, where he worked with clients like Domino's, Honda Scooters & Motorcycles, British High Commission, NIIT, Dabur Shampoos & Soaps as well as Platinum and Spice telecom. During his tenure with Contract he led the team to many multi-level and multi-agency pitches and helped win the British High Commission and Spice telecom business for whom, he went on to create a unified brand image. He along with Ashish Chakravarty was also instrumental in putting Contract Delhi on the International awards map after a gap of 10 years.

“Well, frankly Vineet Mahajan needs no introduction, so let me just say that I am absolutely thrilled to have him on board. He will be based out of Mumbai, but will work closely with me on all key brands across all offices. There is much value he brings to the table in terms of art and aesthetics, and I feel all our clients should benefit from this. Plus he has such a colorful presence, it should certainly liven things up at Contract”, says Ashish Chakravarty, National Creative Director, Contract Advertising.

During his tenure with McCann Erickson, Mahajan has created award winning and highly celebrated work for his clients Nestle`, Reebok, General Motors, Chicco, Coke, Videocon, Alchemist, IREO, Perfetti (Happydent), Aircel, Greenlam and Dabur to name a few.

On his return to Contract, Mahajan says, “Contract holds a special place for me and the new role will be far more challenging with lots of new opportunities. New city, new role, new place should be exciting.”

Mahajan's time in advertising over the last 15 years, has been spent between O&M, McCann Erickson and Contract where his work has shone across the national and international arena. Cannes, One Show, Andy, Adfest, Spikes, The New York Festival, Goafest…you name it and Mahajan's work has been showcased and profiled to probably win an award in every possible colour! His campaigns have featured in Communication Art, The Work, Archive, Campaign Brief Asia and The Ogilvy Red Hot Book.

Besides the industry awards and accolades, Mahajan was selected and featured in CNBC's 'Young Turks' of India (2006). The Economic Times named him as one of the 'Hottest Young Creative' in India for 2005. He was also awarded the 'Indira Super Achiever for the year 2004' by Indira University, Pune. A Bachelor of Fine Arts by education, Mahajan – not surprisingly – likes to see the world from an artist's viewpoint - a canvas where everything is grist to his mill.

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