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Bloomberg TV India launches new brand campaign today

Invites viewers to ‘Upgrade’ from their current choice of business news channel

BestMediaInfo Bureau | Delhi | December 5, 2013


English business news channel, Bloomberg TV India, has launched its new brand campaign today, inviting viewers to ‘Upgrade’ from their current choice of business news channel.

Amrit Rai, President, Bloomberg TV India, said, “As the nation’s leading English business news channel, our viewers have had the opportunity to watch and listen to some of the biggest names in business share their perspectives and insights. The new brand campaign emphasises these key attributes of the channel and the inherent advantages that a viewer can enjoy by being with the world’s largest financial news network.”

The editorial team at Bloomberg TV India led by Vivek Law reflects strong values like credibility, knowledge, trust, intelligence and integrity, giving the channel strengths to leverage for viewer benefit enabling them to upgrade to a host of offerings. Bloomberg TV India’s bouquet includes flagship shows like Market Guru, Fightback, Political Capital, Big Story, In Conversation, Smart Money, Courtroom amongst others.

Bloomberg TV India’s new brand campaign will reflect the inherent benefits that a viewer will get, given the strong content that the channel presents, and the advantage of its global network.

The campaign will be seen across print, outdoor and online media.

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