Bigg Boss 7 ties up with Red FM in its Grand Finale Week

For the first time, radio listeners to interact with their favourite Bigg Boss finalists on RJ Malishka's breakfast show

BestMediaInfo Bureau | Mumbai | December 26, 2013

In order to raise the entertainment quotient of the Grand Finale Week of Bigg Boss Season Saath 7, the show joined hands with 93.5 Red FM, to open doors to radio audiences. To make the Christmas celebrations more exciting the ardent fans of the show and listeners of Red FM were given a chance to interact with their favorite finalists. The interaction was moderated by one of India's most popular RJs, Malishka, during the course of her show.

This morning, the housemates got a wakeup call from Malishka, who then informed the housemates that they will be going LIVE on 93.5 Red FM instantly. While the listeners showered them with appreciation, they also grilled the housemates by asking questions that put them in a fix. Sangram was asked about his change of behavior post his direct entry into the finale, Tanishaa and Gauahar are asked to point out one bad trait about each other. One of the listeners also tried to get Ajaz and Gauahar to patch up. The housemates were also made to dance with each other switching partners with every song that was played on the Radio Station.

Speaking about the unique association, Manisha Sharma, Weekend Programming Head – COLORS, said, “As we enter the last leg of the seventh season of Bigg Boss, we are opening doors to the audiences who have followed the contestants' every move during their stay in the Bigg Boss house. The audience interaction with contestants is a revelation of sorts and we believe our association with RED FM further contributed to it. We are certain that audiences whose curiousity has been piqued will enjoy listening to every minute of the interaction.”

Speaking about her experience while interacting with the finalists, RJ Malishka, Breakfast Jock - Red FM, said, “Bigg Boss is a show that reveals the true personality of the celebrities who live inside the house, much as Red FM stands for irreverent provocative entertainment. The experience of recording LIVE with listeners calling in to speak with their favourite finalists who are still living inside the Bigg Boss house was truly phenomenal. They are a great bunch of contestants – extremely sporting – and I really hope that the most deserving contestant wins!”

Bigg Boss Season Saath 7, aired on COLORS, is hosted by superstar Salman Khan. Currently in its final week, the Bigg Boss house continues to be home to 5 contestants including Tanishaa Mukherji, VJ Andy, Sangram Singh, Gauahar Khan and Ajaz Khan. Audiences and fans of the show closely follow their favourite contestant's everyday at 9 PM and vote incessantly to ensure their victory. This initiative with Red FM further opened the listeners' understanding about the lives of the contestants and takes their involvement to another level. This Christmas Special was promoted multiple times on the Radio Station since the last 3 days.

Info@BestMediaInfo.com

Info@BestMediaInfo.com