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Big FM launches trade campaign 'Plan Smart, Plan Big'

Aimed at enabling marketers to make informed decisions that deliver impact, insight, reach and innovation to their campaigns

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BestMediaInfo Bureau
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Big FM launches trade campaign 'Plan Smart, Plan Big'

Big FM launches trade campaign 'Plan Smart, Plan Big'

 

Aimed at enabling marketers to make informed decisions that deliver impact, insight, reach and innovation to their campaigns

 

BestMediaInfo Bureau | Mumbai | December 12, 2013

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To maximise returns on investment to marketers, 92.7 Big FM has launched its latest campaign, 'Plan Smart, Plan Big'. Based on the four pillars of its value proposition – impact, insight, reach and innovation – the campaign is designed to communicate how the radio network delivers optimally to marketers' plans. The six-week campaign which kicked off in the last week of November will reach out to its TG across the mediums of radio, print, ambient and digital platforms.

Ensuring it reaches a relevant audience base, Big FM is undertaking extensive road shows across markets, coupled with surround to the campaign through the use of radio spots, print communication, agency intra-site captures, ambient marketing at agency offices ranging from standees, wall strips, picture frames to scrollers and more. The campaign also sees the effective use of mobile apps, in-flight media, in-lift branding and merchandising.

Big FM has taken giant strides in establishing a position of leadership in over 30 cities including the top metros of Delhi, Bangalore, Mumbai and Kolkata. Share of listenership has grown consistently across all these markets with over 43 million listeners tuning in to Big FM across 45 cities, 1,200+ towns and 50,000 villages. The radio network has bagged 7 New York Festival awards, 9 Golden Mikes, and 3 Emvies.

Ashwin Padmanabhan, Business Head, 92.7 Big FM, said, “Plan Smart, Plan Big' is part of our endeavour to assist our business partners in making well informed decisions so they get optimal returns for each buck they spend with us. We pride ourselves on our campaigns which deliver the best impact and reach, through excellent insight mapping and innovations. Through this campaign we look forward to strengthening our collaborations with our longstanding partners and look forward to having newer marketers ride the airwaves with us.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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