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Aidem Ventures appointed National Sales Representative for Janta TV

The regional news channel has a presence in PHCHP market, Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and Delhi

BestMediaInfo Bureau | Mumbai | December 23, 2013

aidem-janta-tvJanta TV, the next generation, regional news channel ‘of the Public’, ‘by the Public’, has handed over its ad sales mandate to Aidem Ventures.

Going by its motto ‘Where no one stands we deliver’, Janta TV aims to offer a value-based viewing platform to the masses across India and the world. Launched in 2011, by Mr. Gurbinder Singh, Janta TV is known to provide more local news than any other news channel in that region. It is also the only regional news channel to dedicate 20% of content towards public opinion shows (Bol Janta Bol & Bol Free) and has 4 fresh interactive bulletins that receive thousands of call-ins daily. The channel enjoys a strong presence and viewership in the PHCHP market and is also widely distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.

Janta TV has been conferred as ‘the Best Upcoming News Channel’ and ‘the Best Public Platform News Channel’ by Media Federation of India in 2012 & 2013 respectively.

 “The Aidem team possesses a great amount of business appetite as also a thorough understanding of the Broadcast Media and of the Indian Advertising market. Their ability to reach out to marketers across levels is their most salient feature. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV.

“It isn’t very often in this economic climate and media landscape that an independent news channel such as Janta TV gets off the ground and marks its spot in the top 5 in its genre. It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximize their revenue potential.” added Alok Rakshit, Sr. Vice President – Regional Bouquet, Aidem Ventures.

“We, at Aidem, aim at making life simpler for media owners, media agencies, advertisers and our sales staff. Bagging Janta TV is a big step towards our goal to build a more robust News media cluster thus easing the media buying process,” added Shailendra Shetty, Sr. Vice President, Aidem Ventures.

Aidem has partners across TV, Digital & Technology platforms and is growing at a rapid pace across each of these platforms. Aidem’s extensive news media representation portfolio covers NewsX, Live India, Jai Maharashtra, Jaya Plus, ABN AndhraJyothy and now Janta TV as well.

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