Crowther returns to Carat after a 19-year hiatus and brings 26 years of global experience in the media industry. Prior to Carat, he was CEO APACÂ for MediaCom
BestMediaInfo Bureau | Delhi | December 12, 2013
Carat has announced the appointment of Alex Crowther, former CEO of MediaCom Asia Pacific, as Global Client President, effective immediately. In this role, Crowther will be responsible for leading the General Motors business and continuing Caratâs track record of global success in managing the $3 billion global account.
âAlex is the perfect person to lead the continued momentum and growth of General Motorsâ global business for us,â said Nigel Morris, CEO of Aegis Media Americas & EMEA. âHeâs a rare talent who brings extensive global experience and a proven track record working with major global brands across categories, but specifically with automotive. He has the entrepreneurial spirit and drive to find innovative ways to drive GMâs business forward in todayâs convergent media landscape.â
Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus and brings 26 years of global experience in the media industry. Prior to Carat, Crowther was CEO Asia Pacific for MediaCom, part of WPPâs GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom. During his first three years at MediaCom, Crowther helped to double to size and scale of the business in Asia Pacific by winning multiple Proctor & Gamble country assignments, Coca-Cola in several territories and many other globally recognised brands.
Prior to MediaCom, Crowther served as President/CEO Americas and Asia Pacific of integrated communications network DAVINCI, a part of Omnicom. Based in the US, much of it in Detroit, he was President/CEO Americas and Asia Pacific and as co-founder was instrumental in the company's rapid growth from a standing start to a presence in more than 60 markets in seven years. During his time at DAVINCI, the agency managed the global media for Chrysler and Mercedes Benz as well as Mitsubishi Motors in North America.
âAutomotive has always been a passion of mine and a cornerstone in my career, so it only makes sense that I return to Detroit, especially to work at a global-leading media agency that is consistently ranked as the #1 network by RECMA. Carat is the only network that truly understands convergence and is redefining the value of media to create better business value. I canât wait to get started,â said Crowther.
Crowther replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat. During Feulingâs tenure as Global Client President for GM, Carat helped the automobile giant achieve significant gains from both a consumer and business perspective, including Interbrand naming Chevrolet as one the Top 100 Global Brands in 2013.
Morris commented, âSteven has been part of the Carat GM leadership team since the onset of our relationship, helping to open Carat's office and global hub for the GM partnership in Detroit. He led the successful transition of Caratâs GM business across more than 70 markets and will move on to do more great things for other global and US clients across our network.â