Aaj Tak goes outdoor with 'Dilli ke Dil mein Kya hai' campaign

Blackpencil India conceptualised the OOH campaign which is visible at 40 prominent locations in Delhi NCR

BestMediaInfo Bureau | Delhi | December 3, 2013

As the country is gripped with election fever and the Capital gets ready to vote, Aaj Tak has come out with a special programming that highlights the views of the Delhi voter. The Hindi news channel has also come out with an OOH campaign in Delhi. The entire city has been covered with the campaign including prominent areas such as Inner Ring Road, Outer Ring Road, Lajpat Nagar, South Extension, Vasant Kunj, Mahipalpur, DND Toll, MG Road, etc. There are more than 40 sites in Delhi NCR where the outdoor campaign has been running in a buildup to the elections.

Vivek Malhotra, VP – Marketing, Strategic Planning & Research, said, “As Delhi gets ready to cast its vote and elect the next government, 'Dilli ke Dil mein Kya hai' is a unique initiative of the most trusted news channel that raises the most crucial issues impacting the Delhi viewer. The OOH campaign aims to establish a brand connect with the viewers in Delhi and brings the focus back to the one who matters the most – the Delhi voter.”

“Seeing the current mood of the nation it is evident that everyone is now tired of long discussions, candle light marches, speeches and promises. What is needed is for people to put their foot down and demand what they want. 'Dilli ke Dil mein kya hai' is such a platform for the people of Delhi to voice their demands to the people in power. What better time to do it than election time? And what better brand to initiate it other than the most trusted Hindi news channel, Aaj Tak?” said Shweta Ahuja, Executive Creative Director, Blackpencil India, which conceptualised the campaign.

Credits:

Agency: Blackpencil India

Creative Team: Harshvardhan Sharma, Arpan Bhattacharya

Planner: Kush Anand

Account Director: Nabheesh Lall

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