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Yahoo ties up with celeb Chef Vikas Khanna to launch cuisine series

Vikas@Home brings exclusive recipes, fascinating stories in a rich immersive video experience on Yahoo Lifestyle

BestMediaInfo Bureau | Delhi | November 14, 2013

Vikas Khanna and Rajiv Shawney

Yahoo India yesterday announced the launch of an exclusive series on cuisine, Vikas@Home, featuring internationally acclaimed, three Michelin stars winner celeb chef Vikas Khanna. The 52-week online series which is sure to excite net-savvy foodies in India is Khanna’s first foray into an online show. Vikas@Home is part of Yahoo Lifestyle, the premium lifestyle content destination in India.

With Vikas@Home on Yahoo Lifestyle users can now learn gourmet Indian cuisine right in the comfort of their own kitchen – on recipes which are specially crafted by Khanna. The series also has Khanna sharing tips and techniques – from chopping to plating – which add taste and flavour to Indian cooking. The series is developed around the belief that anyone can cook. It is meant to teach amateurs about the basics of Indian cooking, and help the experienced fine-tune their techniques.

Cuisine is not just about recipes, it is also about stories, memories, experiments and explorations. These recipes handpicked by Vikas Khanna reflect the regional and traditional flavours of India. Vikas@Home brings this up beautifully with Khanna sharing his own stories and memories about the food he creates.

Vikas@Home uses video, blogs, articles, behind-the-scenes, kitchen tutorials to create an exciting learning experience for the user. Viewers will also have an opportunity to chat with Vikas directly through Yahoo Messenger.

In keeping with Yahoo’s focus on mobile, the show with its rich immersive experience is available on PCs, smart phones and tablets.

Info@BestMediaInfo.com

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