Yahoo invites entries for Big Idea Chair Awards India 2013

Submissions for the fourth edition of the coveted digital advertising and planning awards open till November 25, 2013

BestMediaInfo Bureau | Delhi | November 13, 2013

Yahoo India has announced the 4^th edition of Yahoo Big Idea Chair awards, throwing open the floor for advertising and media agencies in India to showcase their best work in digital. Spread over nine categories, the call for entries will be open till November 25, 2013. Interested teams can now register for free at www.bigideachair.in. Winners will be announced in December 2013.

Big Idea Chair Awards from Yahoo celebrates the power of creativity, innovation and imagination in digital advertising. Introduced in 2010 in India, the awards have honoured some of the most exceptional work done by media and advertising agencies to help brands deliver high engagement and impact.

Announcing the Yahoo Big Idea Chair call for entries, Nitin Mathur, Senior Director & Head of Marketing, India & South-East Asia, Yahoo, said, “With internet powering our daily habits, real engagement on digital is the true test for brands. India is seeing some amazing creativity in digital advertising, helping brands integrate more meaningfully into consumers' everyday lives.  Yahoo Big Idea Chair Awards honours individuals and agencies that are pushing the boundaries on digital in their search for the next big idea with the highest impact.”

Last year, as many as 376 entries were received, with over 100 brands and 57 agencies participating in the Yahoo Big Idea Chair awards. Acknowledging the increasing importance of content marketing in brands' digital marketing strategies, Yahoo has added a brand new category of Best Content Marketing, to the existing stack of awards. Advertising and media agencies can now submit their exceptional creative and innovative ideas across nine award categories including:

• Best Use of Display Advertising to recognise the most creative and innovative use of display advertising
• Best Online Video Advertising for excellent work on video ads or video series created for digital
• Best Use of Social Media for the most innovative use of social media for brand advertising
• Best Use of Technology recognising innovative use of technology for digital advertising on the Internet or mobile (includes technological innovations such Augmented Reality, applications, blufi, other tools).
• Best Use of Mobile Advertising to recognise campaigns that use mobile as a medium for to effectively communicate the brand message and engage consumers
• Best Use of Search to recognise creative and innovative use of search advertising in a brand campaign
• Digital 360 degree Award -This award recognises campaigns that strategically used digital as the core medium and implemented all digital channels including display, search, social, mobile.
• Best Content Marketing Award to recognise campaigns that strategically use content to ensure targeted message delivery and high levels of consumer engagement
• Yahoo Big Idea Chair Award flagship award to recognise fantastic digital campaigns which combine ideas, content, execution and real innovation to deliver with impact

The entries will be judged by a panel of eminent industry leaders and professionals drawn from diverse sectors, including marketing, advertising and media planning. The jury panel will be announced soon.

Info@BestMediaInfo.com

Info@BestMediaInfo.com