Burn the dance floor with the celebrated New York City-based DJ Mick in one of the three cities – Hyderabad, Mumbai and Delhi – on his India tour starting November 13
November 12, 2013:
Its-time to buckle your shoes, get set and burn the dance floor as Micromax Vh1 Hip Hop Hustle is back. This year the event features New York City-based DJ Mick, a super-talented DJ who’s been playing at various A-List events in Las Vegas, Los Angeles, Miami, Barcelona, Cannes, Beijing, Toronto, Paris, Hong Kong, Tokyo, Dubai and New York. He has collaborated with some of thebiggest names like Jay Z, Eminem, Kanye West and Mobb Deep. DJ Mick will be performing live across three cities in India: Hyderabad on November 13, 2013 at Over The Moon; Mumbai on November 15, 2013; and Delhi on November 16, 2013 at Blue Frog.
Ferzad Palia, Sr. VP and General Manager, English Entertainment, Viacom18, said, “Vh1 Hip Hop Hustle has always been a hit with the audience and this time around we’re bringing down the super talented Mick. The 7theditionof this property promises to be more entertaining and will ensure our fans have a whale of a time with this three-city tour.”
Shubhodip Pal, CMO, Mircomax, said, “As a music genre, Hip Hop has gained a lot of popularity amongst the Indian music lovers over the last couple of years. Being a consumer brand, Micromax has always believed in bringing alive the most unique experiences for the Indian youth through our brand associations and product innovations. We are really excited for Mick’s tour in India and hope that the fans have an amazing time at the Vh1 Hip Hop Hustle. Over the past one year, Micromax has been at the helm of bringing some of the biggest artists and properties for the first time to India resonating the pulse and passion of Indian youth, mirroring their preference. We would continue to create more such experiences for the Indian youth by bringing alive more such brand associations.”