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Star Sports launches array of shows

The objective behind these shows is to engage more deeply with passionate sports fans

Star Sports launches array of shows

The objective behind these shows is to engage more deeply with passionate sports fans

BestMediaInfo Bureau | Delhi | November 15, 2013

Star Sports is launching a slew of shows including ‘Star Power’, ‘Heroes’, ‘Masterclass’ and ‘Hockey Hotshots’, with an aim to inculcate habit of schedule amongst sports fans.

Nitin Kukreja, Head of Sports Business, Star India, said, “The consumption of sports till date has been limited to big live events. We however would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports programming.”

Star Power: A definitive destination for sports fans for comprehensive updates and insights. The show will help passionate viewers to get deeper into a game. The half-hour show is scheduled to be broadcast live twice a day at 8 PM and 10.30 PM on Star Sports 3. Star Power went on air on November 6, 2013, and has received very positive response from sports fans.

Heroes: The 13-episode series will showcase star cricketers in a never seen before format, interacting with select children from the age group 8-15 years. The innocent questions and the conversation thereby between the players and the children make the show interesting. It brings forth traits of the players which have not been explored before. The first show of Heroes featuring Sachin Tendulkar will be aired on Children’s Day (November 14) at 7 PM and 10 PM. The show will feature eminent cricketers such as Virat Kohli, Suresh Raina, Rohit Sharma, Shoaib Akhtar, Harbhajan Singh, Shikhar Dhawan, Ravindra Jadeja, Dinesh Karthik, Kumar Sangakkara, Bhuvneshwar Kumar and Cheteshwar Pujara. Heroes will be aired every Saturday at 8:30 PM on Star Sports 3.

Hockey Hotshots: A weekly hockey show that will bring an Indian hockey star under the spotlight in each episode. Each show will tell the story of its star in terms of his achievement for Indian hockey, his unique skill sets and his significance for the future of Indian hockey.

Hockey Hotshots will focus on ‘Match Winner’ VR Raghunath, the mercurial drag flicker and player of the tournament in the recently concluded Asia Cup; ‘The Wall’ under the bar, P Sreejesh, vice-captain and adjudged best goalkeeper in the Asia Cup; Mandeep Singh, considered by many experts as the most promising central striker in world hockey; Manpreet Singh, Captain of the junior Indian Hockey team, an Olympian at 19; Ramandeep Singh, ‘The Playmaker’, a selfless player who keeps the team before self; Sardar Singh, one of the best midfielders in the world, a true master of his craft, and considered as one of the most skilful players in modern hockey. Hockey Hotshots will be broadcast every Saturday at 9 PM on Star Sports 3.

Masterclass: A half-hour weekly show in both English and Hindi, Masterclass will focus on highlighting individual techniques adopted by star cricket players which made them legends of the game. The show will involve physical demonstrations of various aspects of the game. Icons like Sourav Ganguly, Rahul Dravid, Sunil Gavaskar, Kapil Dev, Navjot Singh Sidhu will discuss intricacies of cricket. The 13-episode series will be telecast in English on Star Sports 1 and in Hindi on Star Sports 3.

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