The win comes close on the heels of the Bajaj Electricals win earlier this week
BestMediaInfo Bureau | Mumbai | November 13, 2013
Soho Square, Mumbai has added another feather to its cap. Close on the heels of the Bajaj Electricals win, the agency has now been appointed brand custodian by Prism Cement Limited, a Rajan Raheja Group company, for its Cement Division.
Making the announcement, S Ramnath, Executive Director, Prism Cement, said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) Division."
Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.
Samrat Bedi, Head of Soho Square, Mumbai, said, “This win makes it two in a row – this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."
Mohit Ahuja, Senior Vice-President, Soho Square, Mumbai, added, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing. The win also cements our expertise in the home segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite's Dr.Fixit Raincoat and H&R Johnson's floorings, bathrooms and kitchens.”
With this addition to its client roster, Soho Square, Mumbai continues where Meridian Communications (its erstwhile moniker) left off. A sister agency of Ogilvy & Mather, it has consistently grown over the last one year. The client list now includes Vespa, Bisleri, Franklin Templeton, Perfetti's Stop Not, ITC Soaps and Shampoos, Hockey India League and the aforementioned clients.