Apart from the fan portfolio, the agency will be handling kitchen and domestic appliances too. The win comes close on the heels of the H&R Johnson and Franklin Templeton accounts the agency has recently won
BestMediaInfo Bureau | Delhi | November 11, 2013
Bajaj Electricals, a leading consumer durables brand in home appliances, fans and lighting, has decided to partner with Soho Square, Mumbai for its creative business. This decision comes after a multi-agency pitch. Apart from the fan portfolio, the agency will be handling communication for kitchen and domestic appliances too.
Making the announcement, Beena Koshy, VP and Head - Advertising & Brand Development, Bajaj Electricals, said, “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”
Soho Square has recently won the Franklin Templeton business and now with Bajaj Electricals, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite's Dr. Fixit Raincoat and ITC soaps and shampoos, Soho Square boasts of a robust portfolio.
Samrat Bedi, Office Head, Soho Square, Mumbai, said, “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is an honour for Soho Square Mumbai."
Shashank Lanjekar, Sr. VP - Planning at Soho Square, said, “One of the things that really worked in our favour was the vision we shared for the brand. This resonated well with the Bajaj team.”