Raymond launches 'Drive For Passion' digital campaign

The campaign explores 'The Complete Man's' interests and passions. Lucky winners will get an opportunity to ride the blazing, high performance monster, T-Rex 

BestMediaInfo Bureau | Mumbai | November 20, 2013

Raymond Ltd, one of the leading companies in textiles, apparel & retail, has unveiled the 'Drive for Passion' digital campaign offering an opportunity to win a splendid ride on a blazing, high performance monster – T-Rex. The activation will go on till November 30, 2013, wherein participants will need to visit Raymond's Facebook page and write about their driving experience.

The digital activation is the extension of Raymond's new ad campaign to launch Autumn Winter Collection 2013. The campaign explores 'The Complete Man's' interests and passions as an attempt to delve into his personal life. The campaign is based on three communication pillars – a man who drives for passion, rides for joy, and walks with the world.

Mrinmoy Mukherjee, Director – Marketing, Raymond, said, “Our latest campaign explores the other side of The Complete Man's Personality – his passions, interests and lifestyle traits. It has been creating a lot of buzz and this activity is aimed at taking the buzz forward. Aligning with this thought, we are offering a lifetime opportunity to experience the thrill, adventure and the drive on T-Rex.”

Participants need to visit the Raymond Facebook page where an interactive application has been created (https://apps.facebook.com/545643845529171/index.php). They will be asked to write about their first drive, their first car and interesting expeditions on wheels to new destinations. #DriveForPassion will be used to promote this activity on Twitter and every five days a winner will be announced on Twitter on handle @TheRaymondLtd and @SinghaniaGautam.

Info@BestMediaInfo.com

Info@BestMediaInfo.com