OMI is now Laqshya Solutions

The decision comes into the effect from today. The announcement comes in the wake of the restructuring made at Laqshya Media Group

BestMediaInfo Bureau | Mumbai | November 1, 2013

Laqshya Media Group has announced that its agency division OMI (Outdoor Media Integrated) will now be called Laqshya Solutions. The decision comes into the effect from today. The announcement comes in the wake of the restructuring made at Laqshya Media Group.

The new name has been created to bring about a better synergy among the various group divisions and enable OMI to get the inherent advantage of brand Laqshya, which has emerged as a leading name in the OOH industry. The division will continue to work with and service its several clients across different verticals.

The Laqshya Solutions division will have a new logo in orange to represent energy and enthusiasm.

Alok Jalan, Managing Director, Laqshya Media Group, said, “We've identified OOH, activation and advertising as the verticals for our growth agenda. While our Solutions division is the largest vertical, its identity has been different from other divisions. This needed to be changed and that's what we've done. The new name and logo also are more in sync with the rest of the Laqshya Group verticals.”

Atul Shrivastava, COO of Laqshya Group, said, “There was a need for OMI to get directly identified as a Laqshya Group outfit. We are pleased that the decision has been taken in this regard. Over the next few years, we hope to work with some of the best Indian and international brands, offering them cutting-edge, innovative OOH media campaigns through the Laqshya Solutions division.”

Laqshya Solutions works with a wide range of clients for their campaign strategy, media planning, media buying, execution and monitoring of OOH campaigns. It has had a strong research department for over seven years. The scope of activities in OOH media research covers competition tracking, campaign analysis through dipstick studies, audience measurement, traffic counting, creative input, etc.

Laqshya Solutions division is also known for its innovations and creative campaigns. It has a supplier base of over 1,000 media owners and experience of executing campaigns in more than 2,000 cities, towns and villages across India in the past few years.

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