NDTV Good Times launches ‘Kingfisher Supermodels’
10 super hot supermodels battle it out through seven weeks of challenges
November 12, 2013:
Lisa Haydon & the 10 models
Lifestyle channel NDTV Good Times has left no picture unturned and no ramp walk unscrutinised to find the hottest divas for the celebrated Kingfisher Calendar. After four successful seasons of the ‘Hunt for the Kingfisher Calendar Girl’, this edition promises to be bigger in principle and simpler in thought, as NDTV Good Times embarks on a journey to discover that ‘picture-perfect supermodel’. The show went on air on November 9, 2013, and airs every Saturday and Sunday at 10 PM.
In its current edition, the show undergoes a revamp and is now called Kingfisher Supermodels. Breaking norms, elevating the glamour quotient and raising the bar, this season will feature 10 well-known models from the industry. No eliminations, no intimidating drama, no brawls and catfights! Viewers will witness knotty challenges, breathtaking tasks and intense competition as the sizzling beauties battle it out to win a place on the coveted calendar.
Model turned actor and Kingfisher Calendar girl Lisa Haydon plays anchor and mentor to the contestants on the show. Each episode is a contest where the winner has endless opportunities – from being featured as the cover girl of a renowned fashion magazine to becoming the face of a brand’s digital campaign or even walking the ramp for prominent fashion designers. The 13-episode series will see industry stalwarts such as Atul Kasbekar, Milind Soman, Pallavi Sharda, Aditi Rao Hydari, Suneet Verma, Rina Dhaka, Shivan & Narresh, Gaurav Gupta groom the girls and judge their stunning performances.
Announcing the new season, Arati Singh, Channel Head, NDTV Good Times, said, “We are very excited to announce the new edition of Kingfisher Supermodels. The ‘Hunt’ is back but with new surprises in store. In its all new avatar, the show will feature young and promising models. Kingfisher Supermodels is a show with oomph, glamour and fantasy. We hope to reach out to a larger audience through our innovative and youth driven programming.”
Started in 2010, the show provides an opportunity to upcoming talent to prove their mettle in the fashion industry. In the past the ‘Hunt’ has provided instant fame to several popular faces such as Himarsha Venkatswamy, Angela Johnson, Nathalia Kaur, Nevena Pejatovic amongst others.
Samar Singh Sheikhawat
, Senior VP - Marketing, United Breweries, said, "The new beginning for the show holds a lot of promise and has been revamped to break new grounds in terms of quality and entertainment. The show is aptly renamed as ‘Kingfisher Supermodels’ as it promises to produce a whole new league of super models trained to take on the demands of being on the Kingfisher Calendar 2014. The fresh approach will see far more intense competition where the contestants will not only get a chance to win the coveted title but also get endless opportunities to win contests in each of the episodes. We are sure that the show will live up to an enriching experience not only for the promising models but also the viewers”