Giving people a chance to play stylist in a live, real-time interaction with actor Vidyut Jamwal
BestMediaInfo Bureau | Mumbai | November 15, 2013
Jack in the Box Worldwide is launching the Louis Philippe Dressing Room where everyone can play a stylist. An interactive app facilitates the users to mix and match a variety of clothes and come up with their combinations. The campaign kicks off today.
Users will be encouraged to play stylist using the Louis Philippe Autumn Winter (AW) collection and dress Bollywood actor Vidyut Jamwal for a date, in a live interaction on Twitter and Facebook. The live streaming will be hosted on the Louis Philippe website and Vidyut will interact with the audience in real time and respond to all tweets and messages coming in.
This is a first of its kind campaign in India with live streaming and real-time interaction. The Louis Philippe Dressing Room has a variety of clothes to experiment with, ranging from jeans and T-shirts to jackets and shoes. The four winners will be flown to Bangalore to be styled and gifted a brand new wardrobe from Louis Philippeâs Autumn/Winter 2013 collection.
Jacob John, Brand Head at Louis Philippe,Â commented, âThe new collection is diverse and colourful and is inspired by Peru. We wanted to create an engaging platform for our consumers to experience this collection. The âDressing Roomâ app concept was planned keeping this in mind and allows our consumers to create their own looks and also buy the looks that they have put together onÂ http://www.louisphilippe.com/autumnwinter/. Our foray into the digital space has been gaining ground in the last one year, and with this activity we want to reach out to the new age fashion conscious male and engage with him in as interesting a manner as possible."
Abhishek Razdan, Senior VP and Business Head, Jack in the Box, said, âThe challenge was to launch LPâs AWâ13 collection in the most exciting and engaging manner. Most people feel that to look stylish you need professional help. We worked on this insight and built a campaign where people can play stylists, themselves.â
Play stylist to Vidyut Jamwal today by logging on to http://www.louisphilippe.com/autumnwinter/.