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Jack in the Box helps Louis Philippe go digital to launch its AW Collection

Giving people a chance to play stylist in a live, real-time interaction with actor Vidyut Jamwal


BestMediaInfo Bureau | Mumbai | November 15, 2013

Jack in the Box Worldwide is launching the Louis Philippe Dressing Room where everyone can play a stylist. An interactive app facilitates the users to mix and match a variety of clothes and come up with their combinations. The campaign kicks off today.

Users will be encouraged to play stylist using the Louis Philippe Autumn Winter (AW) collection and dress Bollywood actor Vidyut Jamwal for a date, in a live interaction on Twitter and Facebook. The live streaming will be hosted on the Louis Philippe website and Vidyut will interact with the audience in real time and respond to all tweets and messages coming in.

This is a first of its kind campaign in India with live streaming and real-time interaction. The Louis Philippe Dressing Room has a variety of clothes to experiment with, ranging from jeans and T-shirts to jackets and shoes. The four winners will be flown to Bangalore to be styled and gifted a brand new wardrobe from Louis Philippe’s Autumn/Winter 2013 collection.

Jacob John, Brand Head at Louis Philippe, commented, “The new collection is diverse and colourful and is inspired by Peru. We wanted to create an engaging platform for our consumers to experience this collection. The ‘Dressing Room’ app concept was planned keeping this in mind and allows our consumers to create their own looks and also buy the looks that they have put together on http://www.louisphilippe.com/autumnwinter/. Our foray into the digital space has been gaining ground in the last one year, and with this activity we want to reach out to the new age fashion conscious male and engage with him in as interesting a manner as possible."

Abhishek Razdan, Senior VP and Business Head, Jack in the Box, said, “The challenge was to launch LP’s AW’13 collection in the most exciting and engaging manner. Most people feel that to look stylish you need professional help. We worked on this insight and built a campaign where people can play stylists, themselves.”

Play stylist to Vidyut Jamwal today by logging on to http://www.louisphilippe.com/autumnwinter/.


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