Isobar India wins digital mandate for Kent RO Systems

The agency will handle 360-degree digital communication of the brand. The brand will be handled out of its Delhi Branch

BestMediaInfo Bureau | Mumbai | November 13, 2013

Isobar India has been appointed as Kent RO Systems' digital media partner. The win comes after a multi-agency pitch. The mandate is to handle 360-degree digital communication of the brand. The brand will be handled out of its Delhi Branch.

Shamsuddin Jasani, Managing Director Isobar India says, “We're privileged to work with Kent RO Systems”. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital Media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”

Varun Gupta, Director Kent RO Systems says “ In today's digital age, it has become imperative to engage customers on the online channel.  At Kent, we emphasize on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer's profile. This means delivering relevant content to the right audience. Isobar's diversified experience and expertise in the digital segment will help us achieve that in an optimal manner."

Gopa Kumar, Associate Vice President, Isobar India says: “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”

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