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GEC Watch: Chennai Express, DID propel Zee TV; Star Plus rules weekday programming

Star Plus has 6 shows in the top 10 weekday shows followed by Colors with two shows. Zee TV topped the weekend chart with DID 4 which debuted in Week 43 of TAM 2013

BestMediaInfo Bureau | Delhi | November 1, 2013

A world television premiere of the highest grosser at the box office starring Shah Rukh Khan and Deepika Padukone, ‘Chennai Express’, and the return of the highest ever rated dance reality show, Dance India Dance, changed the fortunes of Zee TV in Week 43 (October 20 - October 26) of TAM 2013 and took the channel at the top of the heap of Hindi general entertainment channels. However, Zee TV’s fiction shows didn’t fare too well and the channel was left with one show, Jodha Akbar, in the top 10 weekday shows.

On the other hand, Star Plus continued to rule weekday programming with six of its fiction shows in the top 10. Besides, Colors’ fiction shows also improved and the channel held two slots in the top 10 list. According to TVT data sourced from TAM subscribers for CS 4+, HSM markets, SAB TV’s Tarak Mehta Ka Ooltah Chashma continued to be among the top 5 shows.

‘Chennai Express’, which is reckoned to be the highest-priced acquisition of a Hindi movie ever by a television channel, broke all movie television premiere records across GECs and became the biggest grosser in terms of ratings and reach. The movie was televised on Zee TV on October 20 at 8 PM.

Channel Year Date Programme TVTs (in '000) Reach '000
Zee TV 2013 20-10-2013 CHENNAI EXPRESS 19541 52008
Star Gold 2011 12-11-2011 BODYGUARD 14766 37697
Sony 2010 25-07-2010 3 IDIOTS 13994 39193
Star Gold 2011 10-09-2011 SINGHAM 12936 35105
Colors 2010 28-11-2010 DABANGG 11820 35386
SONY MAX 2013 28-07-2013 AASHIQUI 2 10952 36421

In weekend programming, Dance India Dance Season 4 topped the chart in its launch week, opening at 6,075 TVT. Comedy Night with Kapil on Colors slipped to No. 2 and was closely followed by CID on Sony.

Along with DID 4, Zee TV also launched a comedy show, ‘Bh Se Bhade’, which opened at 2,856 TVT.

Bigg Boss 7 on Colors showed improvement in its ratings and recorded 4,587 TVT in Week 43 against 4,246 TVT in Week 42.

Weekday toppers (all data in TVT in 000’s)

Diya Aur Baati Hum on Star Plus grew further and fetched 10,367 TVT this week (last week 9,981).

Jodha Akbar on Zee TV continued to be the second most watched show despite a slight drop in viewership. The show registered 8,299 TVT in week 43 (last week 8,551).

SAB’s Taarak Mehta ka Ooltah Chashma held the No. 3 position. The show recorded an average TVT of 8,161 against last week’s 7,224.

Colors’ Balika Vadhu jumped four positions to No. 4, recording 7,735 TVT (last week 5,767).

Star Plus’ Saathiya dropped one position to No. 5 with an average TVT of 7,474 (last week 7,007).

Yeh Rishta Kya Kehlata Hai on Star Plus held No. 6 position with 7,347 TVT. The show had an average TVT of 6,819 last week.

Pyaar Ka Dard Hai on Star Plus slipped two positions to No. 7 recording an average TVT of 7,178 (last week 6,878).

Star Plus also held the No. 8 position with Mahabharat which climbed two positions. The show averaged 5,530 TVT this week (last week 4,815).

Sasural Simar Ka on Colors entered the top 10 club with an average TVT of 5,377 (last week 4,395).

Saraswatichandra on Star Plus slipped to No. 10 this week with an average TVT of 5,170 (last week 6,009).

Weekend toppers

Dance India Dance Season 4 topped the weekend chart in its debut week and opened at 6,075 TVT.

Comedy Night with Kapil on Colors slipped to No. 2 garnering 5,250 TVT (last week 5,228).

Sony’s crime series, CID, recovered this week and fetched 5,009 TVT against last week’s 3,229 TVT.

Sony’s other crime show, Crime Patrol, averaged at 3,947 TVT this week against last week’s 2,940 TVT.

Fear Files on Zee TV fetched 3,794 TVT (last week 2,890).

Life OK’s Shapath recorded 3,699 TVT against last week’s 3,460.

KBC on Sony further dropped to 3,570 TVT this week (last week 3,796).

Colors’ thriller, 24, improved this week and rose to 3,050 TVT (last week 2,776).

Star Plus’ crime fiction, Arjun, recorded 2,122 TVT (last week 1,813).

Sony’s crime show, Adalat, recorded 2,059 TVT (last week 1,896).

Comedy Circus on Sony rated 1,770 TVT (last week 2,436).

Junior Masterchef on Star Plus recorded 1,504 TVT (last week 1,860).

Life OK’s other weekend show, Mahadev Putra Bal Ganesh Ke Adventures, recorded 1,460 TVTs (last week 1,484).

Buddha on Zee TV in the Sunday 11 AM slot recorded 1,032 TVT (last week 1,002).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets.)

(Also read: GEC Watch: Zee TV takes a Chennai Express ride to the top; pushes Star Plus to No. 2)

Info@BestMediaInfo.com

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