DDB Mudra ropes in Sambit Mohanty as Creative Head, North

Mohanty moves from McCann Erickson where he was Executive Creative Director, Delhi, and was instrumental in creating memorable work for Coca-Cola and Aircel

BestMediaInfo Bureau | Delhi | November 6, 2013

Sambit Mohanty

DDB Mudra has appointed Sambit Mohanty, popularly known as Sam, as Creative Head, North. Mohanty will be based in Delhi and will report in to Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group.

Mohanty joins DDB Mudra from McCann Erickson where he was Executive Creative Director, Delhi, and was was instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

With over 14 years in advertising and design, Mohanty has worked with world-class brands in categories ranging from telecom, food & beverage, automotive, retail, media & publications, and healthcare & lifestyle. He has worked with leading agencies including Leo Burnett, Publicis, Lowe and Elephant Design, and has handled an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

An avid quizzer, Mohanty is well-known in the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a national winner of the Brand Equity Quiz.

He has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of 'India's Gen-Next Creative Brains'.

Sambit said about his new assignment, "It's a privilege to be part of DDB's creative culture that's guided by play books not rule books. With Sonal's help, I'm keen on creating a place where one looks forward to coming to work even on a Monday morning. And also producing some glorious work along the way.”

Sonal Dabral

Dabral said, “New Delhi is an extremely important market for us so I'm really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi and English, with paper and pen or mouse and computer screen. I'm certain he will play a big role in helping shape an exciting creative future for DDB Mudra Group."

Vandana Das

Vandana Das, President, DDB Mudra Delhi, commented, “We have got to dot our Is in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is - Inspiration, Imagination and Involvement. Many Is put together becomes 'We' and I look forward to generating some more incredible work from our office.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com