Daawat brings to life 'Pyaar ki special bhasha'

The TVC, developed by Lowe Lintas, brings to life through Amitabh Bachchan's narration the unique Indian way of expressing love through the food we serve and eat

BestMediaInfo Bureau | Delhi | November 28, 2013

Click on the image to watch the TVC.

LT Foods, one of the leading processors and exporters of packaged basmati rice, has unveiled a new television commercial with Amitabh Bachchan for their flagship brand, Daawat. In a fast growing and competitive category, where consumers are bombarded with messages on product superiority and attributes, this campaign is a refreshing attempt to connect to the heart of consumers and make them experience the fulfilment that comes from cooking, serving and eating the finest basmati rice.

The TVC, developed by Lowe Lintas, brings to life the unique Indian way of expressing love through the food we serve and eat, and how this expression is incomplete without the finest basmati rice, Daawat. The TVC titled 'Pyaar ki Special Bhasha' encapsulates vignettes from day-to-day life created into a lovely emotional story of relationships narrated by Amitabh Bachchan in a poignant manner.

Vivek Chandra, CEO, LT Foods, said, “Daawat Basmati Rice understands the importance of rice in a family's meal. Daawat Basmati has taken a step further and created a unique range of basmati rice for different dishes and cuisines. These grains are specifically picked, processed and packed so that consumers can bring out the subtle wonder of each dish they prepare. This TVC strengthens the brand ethos by talking about the role a great dish plays in our life and how it helps us to express love.”

R Balki, Chief Creative Officer & Chairman, Lowe Lintas, sharing his views on the commercial, said, “We Indians, though a little shy, a little introvertish, express our love uniquely through food. Rice being at the centre of our food shoulders the responsibility of this expression of love. Daawat is the finest Basmati rice, the finest vehicle for this expression. Thus the concept of 'pyaarki special bhasha'. And who better than Amitabh Bachchan to remind us about our expression of love through food which he does with his inimitable touch of humour?”

The TVC has been directed by the much acclaimed and award winning Director, Shoojit Sircar.

The TVC is currently on air across various channels.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Lowe Lintas

Chief Creative Officer & Chairman: R Balki

National Creative Director: Amer Jaleel

President (Creative): Deepa G

Creative Team: Shriram, ECD; Shayondeep Pal; Mohit Arora; Manzoor Alam; Ira Gupta

Account Management: Naveen Gaur, President; Nikhil Mahajan; Dallbir Singh; Naman Pal

Planning: Naresh Krishnaswamy

Film Director: Shoojit Sircar

Info@BestMediaInfo.com

Info@BestMediaInfo.com