Contract Delhi appoints Souvik Dutta as VP & Sr. Creative Director

Dutta moves from TBWA Delhi where he was heading the creative function. Contract Delhi has also seen the joining of Ajay Ahluwalia recently in a similar role

BestMediaInfo Bureau | Delhi | November 6, 2013

Souvik Datta

Contract Advertising is building itself into a creative powerhouse with some of the industry's brightest young creative minds joining its Mumbai and Delhi offices. Having announced its creative line-up in Mumbai, Contract has now brought on board Souvik Dutta as Vice-President and Senior Creative Director in its Delhi office.

Dutta moves from TBWA Delhi where he was heading the creative function. He has been in advertising for close to 13 years. Prior to TBWA, he was with DDB Mudra. His longest stint however has been with Lowe where he worked for a decade. During his career, Dutta has worked on brands such as Tanishq, Fastrack, Britannia, Kissan, Liril, ICICI Prudential, Bajaj Auto, Maruti Alto and Wills Lifestyle to name a few.

Ashish Chakravarty

“Souvik is the latest senior-level creative to join our Delhi office under Mayur Hola who heads the Delhi creative team. And he has hit the ground running with exciting work on some of our key brands. What makes him a real find is that he is a hands-on creative director, and a genuine all-rounder at that. In a very short time, he has managed to impress us with his fresh ideas and craft, across mediums. I am really happy about the way Contract Delhi is attracting talent,” said Ashish Chakravarty, National Creative Director, Contract Advertising.

Some of his most noticeable work, however, has been the relaunch of Fastrack, Tanishq weddings, Liril2000 relaunch, Nissan Evalia launch and Kuoni Travels. At Contract, he will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement and LT Foods and will be reporting to Mayur Hola, Executive Creative Director.

“Contract is abuzz with activity. New people, new accounts… and everybody is bringing in a whole lot of energy focussed towards a single goal – to do some work that works in the market and works for the fraternity as well. I am really thrilled to be a part of this group,” said Dutta on his new assignment.

Contract Delhi has also seen the joining of Ajay Ahluwalia recently as Vice-President and Senior Creative Director. Ahluwalia is a maverick whose career has spanned everything from sales and marketing to advertising and running his own fitness company and art gallery. Starting with copy and moving on to art direction and photography, he's won a host of national and international awards along the way. He has worked on some of the biggest brands in the country including Bacardi, NIIT, Microsoft, HP and Teacher's.

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