Brand Dialogue organises seminar on role of branding and design

The seminar, organised in collaboration with four Dutch creative agencies, delved into how branding really works and where Dutch expertise can play a key role

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Brand Dialogue organises seminar on role of branding and design

Brand Dialogue organises seminar on role of branding and design

The seminar, organised in collaboration with four Dutch creative agencies, delved into how branding really works and where Dutch expertise can play a key role

BestMediaInfo Bureau | Mumbai | November 22, 2013

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Dutch brand communications consultancy Brand Dialogues organised a one-day seminar on the art of design and branding on November 20, 2103. The seminar, in collaboration with the Consulate General of the Netherlands in Mumbai, emphasised a new vision targeting design and branding solutions for India.

The seminar was offered in collaboration with four renowned Dutch creative agencies, namely, Fabrique, Globrands, THEY and Yellow Dress Retail.

CEO & Founder of Brand Dialogue, Willem Woudenberg, said, "With the highly competitive scenario in the market today, it becomes crucial for brands to showcase their exclusivity and I believe design and branding play an eminent role here. Companies investing in design and branding invest in their future, are more innovative, develop stronger client relations and will make more profit."

The seminar included a panel discussion on branding and design. The panelists included Vishal Jhunjhunwala, Head - Corporate Brand, Tata-TCS; Shireesh Joshi, COO, Strategic Marketing Group at Godrej; and Manish Agarwal, CEO, Reliance Entertainment (Digital). The topics discussed revolved around the need for branding, city branding and its scope in India, challenges for innovation in India, how Dutch branding and design can contribute, etc.

This was followed by various workshops held at the venue by the four partner groups. While Fabrique spoke about 'digital branding and service design', Globrands presented a discussion on 'naming and verbal identity'. T'HEY organised a workshop on branded advertising' while Yellow Dress Retail spoke on 'retail branding and packaging design'.

The Dutch Consulate General emphasised that India offers a wide variety of opportunities. This is reflected in the decades-long tradition of bilateral trade between both countries. The Netherlands is currently the 4th largest investor in India, and India is the 5th largest investor in The Netherlands. The Netherlands is the 4th most innovative country in the world and through its business partnerships over the years, Dutch expertise has been introduced in many sectors of the Indian economy. Whereas design and branding in The Netherlands is widely developed and has become key to corporate success, the Indian creative sector leaves room for exploitation. The Design & Branding seminar offers the principles that make brands effective today and creates awareness of how to circumvent pitfalls. Insights from experts reveal how to bridge the gap between understanding the basics of branding and the actual execution.

Shireesh Joshi of Godrej said, “Indian brands are increasingly competing internationally, with international competitors domestically, and seeking to win consumers whose sensibilities are being increasingly trained by international exposure. There is a need to learn from and appropriately adopt international design imagination in their products and presence. Dutch design firms will have a role to play not just in such creation but building the culture and discipline of executing great design to delight consumers.”

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