The campaign, in partnership with Emami, targets college girls in the 17-24 years age group with a special talent hunt format
BestMediaInfo Bureau | Mumbai | November 13, 2013
Big FM has launched an exclusive on-ground campaign named ‘Boroplus Miss Naturally Beautiful.’ The campaign, which has already been launched in colleges across 10 Indian cities, gives young girls in the age group of 17-24 years an opportunity to participate in a specially conducted talent hunt to compete for the title of ‘Boroplus Miss Naturally Beautiful’ where they will be judged by noted local RJs. The campaign is led by Emami’s newest brands Boroplus Anti-Pollution Daily Facewash and Advansed Moisturising Lotion and ends on November 30, 2013.
As Big FM takes the campaign across Indore, Bhopal, Delhi, Chandigarh, Bengaluru, Ranchi, Surat, Kanpur, Allahabad and Jalandhar in the next few days, young girls can take advantage of the opportunity to celebrate their beauty by registering for the contest at their colleges. The talent hunt will be conducted in ten colleges in each city and will be actively promoted through Big FM.
Big FM has designed the contest on the popular talent hunt format and is expecting to garner huge participation by way of unfussy registration processes, straightforward format and down-to-earth message of being naturally beautiful.
Ashwin Padmanabhan, Business Head, Big FM, said, “This initiative allows young aspiring ladies to come to the fore basis parameters like natural beauty, talent and intellect. The property makes for an excellent sampling opportunity for Boroplus. We are happy to continue to offer value through our campaign to our listeners and marketers.”