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Ayesha Ghosh to head Contract Mumbai operations

Ghosh has played a key role in winning new businesses for the Mumbai office. She has spent the last 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business

BestMediaInfo Bureau | Mumbai | November 20, 2013

Ayesha Ghosh

Ayesha Ghosh has been elevated and will be taking over as Senior Vice-President and General Manager of Contract Advertising’s Mumbai operations effective immediately.

“Ayesha has been part of the leadership team at Contract and has worked closely with me over the last few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Rana Barua, COO, Contract Advertising.

“Ayesha has played a key role in winning new businesses for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch,” Barua added.

Of her 17-year-long career, Ghosh has spent the last 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue-chip clients. She has very successfully handled clients across diverse industries and categories with panache, be it Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewellery brand Tara Jewels and Pfizer (Listerine and Gelusil).

Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai is one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work with.”

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