Both OMD and Starcom supported a BJP government at the Centre with Narendra Modi as Prime Minister. Arvind Kejriwal remained unanimous choice for Delhi Chief Minister
BestMediaInfo Bureau | Delhi | November 21, 2013
After Delhi and Mumbai, ABP Newsâ€™ B2B media agency activation â€˜Agency Opinion Pollâ€™ reached Bangalore this week and visited the OMD and Starcom offices on Monday, November 18, to gauge the mood of the staff at these two agencies on their favourites in the upcoming Assembly and 2014 General Election.
Complementing ABP Newsâ€™ flagship election programming â€˜Kaun Banega Mukhyamantriâ€™, the activation kicked off in Mumbai on November 7 and will tap 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata over two weeks.
â€˜Kaun Banega Mukhyamantriâ€™ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The ABP News team went to the OMD and Starcom offices in Bangalore and distributed questionnaires to the employees. The questionnaires had five set questions: choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Both OMD and Starcom supported a BJP government at the Centre with full majority. While 64 per cent of the people who took the opinion poll at OMD preferred BJP, it got 77 per cent support from Starcom staff. While 18 per cent of respondents in OMD wanted the Congress to return to power, it got support from 23 per cent respondents in Starcom.
Both the agencies unanimously preferred BJPâ€™s Prime Ministerial candidate Narendra Modi to become Indiaâ€™s next Prime Minister. Modi swept 64 per cent of the votes in OMD and 88 per cent votes in Starcom.
On the choice for government in Delhi Assembly elections, the result in OMD was most surprising as none of them favoured Aam Aadmi Party. While 73 per cent of respondents voted for BJP, 27 per cent voted for Congress. In Starcom, 38 per cent people prefer Aam Aadmi Party government over 31 per cent voting for BJP.
While 55 per cent people in OMD chose Arvind Kejriwal as candidate for Delhi Chief Minister, 61 per cent respondents voted for him in Starcom.