Half the Mediacom and three fourth of the DDB Mudra voted for a BJP government at the Centre while Aam Aadmi Party remains the first choice in both the agencies to win Delhi Assemble Elections
BestMediaInfo Bureau | Delhi | November 20, 2013
ABP News executed its B2B media agency activation ‘Agency Opinion Poll’ in Mediacom and DDB Mudra offices in Delhi on Thursday, November 14, and asked people about their favourites in the upcoming Assembly and 2014 General Election. Complimenting ABP News’ flagship election programming ‘Kaun Banega Mukhyamantri’, the activation kicked off in Mumbai on November 7 and will tap 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata over two weeks.
‘Kaun Banega Mukhyamantri’ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The format being the same for all agencies, the ABP News team went to the Mediacom and DDB Mudra offices in Delhi and distributed questionnaires to the employees. The questionnaires had five set questions: choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Pushkar from Mediacom Delhi on Agency Opinion Poll:
Muthu, Senior Planner, DDB Mudra, Delhi on Agency Opinion Poll:
Among those who voted in Mediacom, a majority of 52 per cent voted for a BJP government at the Centre while 10 per cent wanted the Congress to return to the power. 31 per cent people preferred ‘Others’ to rule India.About three fourth of the DDB Mudra employees, that is, 72 per cent, want a BJP government; around 14 per cent favoured Congress and 12 per cent voted for ‘Others’.
On the choice of Prime Minister, Narendra Modi got overwhelming support in both the agencies sweeping 63 per cent support in Mediacom and 88 per cent votes in DDB Mudra.
Aam Aadmi Party was the first choice to win the Delhi Assembly elections in Mediacom and DDB Mudra with with 40 and 50 per cent votes, respectively. BJP was the second choice for Delhi with 36 per cent and 39 per cent votes respectively.
Arvind Kejriwal was preferred candidate for Delhi Chief Minister in both the agencies, sweeping 52 per cent votes in Mediacom and 60 per cent votes in DDB Mudra.