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ABP News Agency Opinion Poll: Initiative Delhi

74 per cent participants support a BJP government at the Centre while 91 per cent preferd Narendra Modi as the future Prime Minister

BestMediaInfo Bureau | Delhi | November 27, 2013

The ABP News organised B2B media agency activation, ‘Agency Opinion Poll’, reached Initiative Delhi to gauge the mood of their staff on their favourites in the upcoming Delhi Assembly and 2014 General Election.

Complementing ABP News’ flagship election programming, ‘Kaun Banega Mukhyamantri’, the activation kicked off in Mumbai on November 7 and tapped 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata over two weeks.

‘Kaun Banega Mukhyamantri’ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.

The ABP News team went to the Initiative office in Delhi and distributed a questionnaire to the employees. The questionnaire had five set questions: choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.

Bino Issac, Vice President, Initiative, Delhi on ABP News Agency Opinion Poll:


Kishan Lal Morya, Group Head Media, Initiative, Delhi on ABP News Agency Opinion Poll:


As it turned out, 74 per cent participants supported a BJP government at the Centre. Only 6 per cent of those who took the opinion poll wanted the Congress to return to power.

Initiative, Delhi

91 per cent participants in the agency preferred BJP’s Prime Ministerial candidate Narendra Modi to become India’s next Prime Minister.

Initiative, Delhi

On the choice for government in Delhi Assembly elections, the mandate was divided between BJP and Aam Aadmi Party with each receiving 44 per cent votes.

Initiative, Delhi

However, Arvind Kejriwal of Aam Aadmi Party had an edge over BJP’s CM candidate Dr Harshvardhan. While 44.1 per cent people chose Arvind Kejriwal as candidate for Delhi Chief Minister, 43 per cent respondents voted for Dr. Harshvardhan.

Initiative, Delhi

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