In Mediacom, a majority 61 per cent voted for a BJP government at the Centre while 21 per cent wanted the Congress government to return to power. In contrast, 50 per cent of Havas Media employees wanted a BJP government while around 9 per cent favoured the Congress
BestMediaInfo Bureau | Delhi | November 20, 2013
ABP News executed its B2B media agency activation ‘Agency Opinion Poll’ in Mediacom and Havas Media offices in Mumbai on Thursday, November 14, and asked people about their favourites in the upcoming Assembly and 2014 General Election. Complimenting ABP News’ flagship election programming ‘Kaun Banega Mukhyamantri’, the activation kicked off in Mumbai on November 7 and will tap 28 different media agencies in Mumbai, Delhi, Bangalore and Kolkata over two weeks.
‘Kaun Banega Mukhyamantri’ or KBM was launched in 2005 when every channel stayed with reporting election news. The channel's foresight and innovativeness reached out to a million voices across the constituency and thus created history by launching KBM. Since then, KBM has been the No.1 programme across the entire election related programming on TV channels.
The format being the same for all agencies, the ABP News team went to the Mediacom and Havas Media offices in Mumbai and distributed questionnaires to the employees. The questionnaires had five set questions: choice of future prime minister, choice of the ruling party, choice of the popular leader, choice of government in Delhi, and choice of the main agenda for the 2014 polls. After a secret voting, much like the actual election process, the results were declared to the cheerful and anxious crowd at the two agencies.
Alex, Sr. Buyer, Mediacom, Mumbai on Agency Opinion Poll:
Sachin, Sr. Buyer, Havas Media, Mumbai on Agency Opinion Poll:
Among those who voted in Mediacom, a majority 61 per cent voted for a BJP government at the Centre while 21 per cent wanted the Congress to return to the power. 18 per cent people preferred ‘Others’ to rule India.
Half the Havas Media employees, that is, 50 per cent, want a BJP government; around 9 per cent favoured Congress and 41 per cent voted for ‘Others’.
On the choice of Prime Minister, Narendra Modi got overwhelming support in both the agencies sweeping 80 per cent support in Mediacom and 75 per cent votes in Havas Media.
While Mediacom Mumbai was divided between BJP and Aam Aadmi Party to win the Delhi Assembly elections with 43 and 40 per cent votes, respectively, Havas Media preferred Aam Aadmi Party government in Delhi with 47 per cent votes. BJP was the second choice for Delhi with 37 per cent votes in Havas Media.
Arvind Kejriwal was preferred candidate for Delhi Chief Minister in both the agencies, sweeping 51 per cent votes in Mediacom and 59 per cent votes in Havas Media.