Turner partners with Reliance MediaWorks to consolidate creative services

Reliance MediaWorks will provide the full gamut of post-production services in India for Cartoon Network, Pogo and WB

BestMediaInfo Bureau | Delhi | October 1, 2013

In a move that further consolidates its in-market operations, Turner International India has announced the establishment of creative services in India for its entertainment networks including Cartoon Network, Pogo and WB. Turner has commissioned India's leading film and entertainment services company, Reliance MediaWorks Ltd (RMW), to provide the full gamut of post-production services.

With in-market end-to-end capabilities that will be a combination of in-house creative and outsourced production resources, this initiative enables Turner to be even more poised and nimble footed in responding to market requirements.

The services provided by RMW include complete post-production of on-air promotions including video editing, voiceover recording, music/audio mixing, animation based graphics and visual effects, and digital mastering.

Siddharth Jain, Managing Director, South Asia, Turner International India, said, “Turner has been consistently ahead of the curve with a proven track record of successful localisation of our brands. It was way back in 2001 when Cartoon Network premiered local content and our homegrown network Pogo bears testament to this success by becoming the kids' favourite and India's number one. We are confident this new move will give us further competitive advantage in this dynamic and constantly evolving consumer and business landscape, especially as we seek to build on Turner's strategic shift to further empower local markets. We are happy to work alongside Reliance MediaWorks and we look forward to continue the delivery of quality content on our leading platforms.”

Venkatesh Roddam, CEO, Reliance MediaWorks, said, "We are pleased to be able to offer a one-stop production facility by combining the latest in television studio technology with the most experienced personnel to create winning solutions for Turner. This is just the beginning of a long and fruitful relationship with Turner and we look forward to further cooperation in the future."

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