Telly Talk India zooms for Zoom

The digital channel on telly stars and their lifestyles crosses 10 million video views within months of its launch

BestMediaInfo Bureau | Mumbai | October 21, 2013

Telly Talk India, a brand new online channel, has its pulse on all the things that go on after the daily soap cameras stop rolling and reality TV gets real! Showcasing some of the most exclusive and sensational telly scoops, Telly Talk India is making heads turn, crossing 10 million video views on YouTube within six months of its launch. This digital channel has been successful in establishing the fastest organic growth on the back of its irresistibly entertaining content. In fact, within two months of its launch, more than 10 videos from Telly Talk India were trending on YouTube charts.

Telly Talk India is owned and operated by Bollywood channel, Zoom, which is also India's biggest TV brand in the digital space. Zoom has over 810 million views and nearly 3.3 lakh subscribers on YouTube, over 52 lakh fans on Facebook, nearly 2.8 lakh followers on Twitter and over 12 lakh people in its circles on Google+. The basic idea of Telly Talk India emerged from Zoom's long-running weekly TV show, Telly Talk, that covers the off-screen lifestyles of the most popular TV celebrities.

Telly Talk India has become the most sought after destination for the Indian television lovers, giving them uncensored access to their favourite telly stars. From identifying the 'good friends' in the industry, to RK from Madhubala (Colors) disclosing his real life romance and Saras from Saraswati Chandra (Star Plus) talking about the upcoming twists in the serial; from telly stars' personal wardrobes to how they celebrate their anniversaries and what goes on behind-the-scenes on the sets, this digital channel is not just good at sourcing the latest scoops from telly land but also has the distinction of being the one to uncover the in-depth story first.

Commenting on the success of the online channel, Avinash Kaul, Chief Executive Officer, ET Now, Times Now and Zoom, said, “Our experience in the space of youth entertainment, understanding their preferences and consumption habits across mediums, is evident in the fact that Zoom is not only the number one Bollywood channel on TV but also the most preferred Bollywood destination online. With Telly Talk India, an exclusive online channel that is about stars that they watch on TV, we tapped into an unfulfilled content need gap that we were the first to identify. While the idea existed as a show on Zoom, the decision to innovate and build content specific for the online medium has been key to success of Telly Talk India.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com