SVG Media's PrecisionMatch launches Digital Audience Solutions

Layers data offerings and segments with mobile, DCO, video, content and brand impact studies

BestMediaInfo Bureau | Delhi | October 25, 2013

PrecisionMatch, the first provider of high quality audience data for display advertising in India, SEA and MEA, has announced its extended line of digital audience solutions. Apart from aggregating audience data, building data segments and driving data targeted display campaigns, PrecisionMatch will now offer its clients an extended set of solutions including video, mobile, dynamic creative optimisation (DCO), content integration, reach solutions through premium publisher partners, brand lift and campaign impact studies.

PrecisionMatch's current market strategy is geared towards building a single platform for all digital audience solutions. The renewed set of offerings aims to create a single-stop-shop for brand advertisers looking at driving relevant audiences along with engagement.

Chandrabhanu Pattajoshi, Business Head, PrecisionMatch, said, “PrecisionMatch is a digital audience solutions provider; we are supplementing our leadership in audience data and intelligence of data with engagement solutions to build a single shop for all digital advertising needs. PrecisionMatch will complete an advertiser's digital needs and delight him with offerings such as DCO, content integrated marketing environment, location/audience based mobile targeting with the premise of data. If an advertiser adds 'data laced RTB market place' to reach solutions, success is almost imminent.”

PrecisionMatch currently reaches over 50 million unique users and around 60 per cent of internet users across India, Singapore and MEA in different consumer segments. It possesses audience data across 65+ segments and sub segments such as automobile, mobile handsets, online transactors, technology, travel, women, health, retail, entertainment, sports, social, and finance and can provide data to target niche segments.

PrecisionMatch now also has the ability to showcase the impact of online campaigns and targeted campaigns with campaign effectiveness studies. The Brand Lift Study will enable an advertiser to gauge the performance of online ad campaigns through metrics such as online ad recall, brand familiarity, brand recommendation, favourable consideration, brand health, etc.

PrecisionMatch's new model will allow an advertiser to reach niche audiences across diverse interests and demographics through a wide variety of reach and impact solutions before launching a data-targeted sustenance activity on exchange media.

PrecisionMatch currently works with industry leaders such as Samsung, General Motors, Tata Motors, IBM, Cisco, Snapdeal.com, Expedia.com, Lufthansa, ICICI Bank, Visa, Titan and many more.

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