Strawberryfrog bags Titan's Xylys brand

Titan is looking to redefine this category with Xylys, which is targeted at next generation achievers who look beyond the obvious

BestMediaInfo Bureau | Mumbai | October 4, 2013

Strawberryfrog India has won the business for watch brand Xylys after a multi-agency pitch. Xylys, a Swiss-made Indian premium watch, was launched in 2006 in a category dominated by well-known European brands. Titan is looking to redefine this category with Xylys, which is targeted at next generation achievers who look beyond the obvious.

With Farhan Akhtar as the brand ambassador, Xylys previously focused on the watches' exquisite design, precision and commitment to aesthetic perfection. Looking for a fresh perspective, Titan has turned to Strawberryfrog's unique cultural movement model to help the brand stand out.

Strawberryfrog, the world's first movement agency, started its Indian operations in November last year. Xylys joins Strawberryfrog India's list of clients, which includes Mahindra e2o, Mahindra Corporate, Spykar Deodorants, Total Environment and Miller High Life.

The agency recently shot a commercial for Shakti Pumps with Amitabh Bachchan.

Info@BestMediaInfo.com

Info@BestMediaInfo.com