Skechers launches TVC for its GOrun2 running shoes

The international campaign, made by Siltanen & Partners, has also been launched in India. The stunning TVC shows the GOrun2 wearing human successfully racing and beating a cheetah, the world's fastest animal  

BestMediaInfo Bureau | Delhi | October 15, 2013

Click on the image to watch the TVC.

Skechers, the American shoemaker best known for its wide range of lifestyle, sport and performance shoes, has launched a campaign to promote its GOrun 2 range of performance shoes specially designed for runners.

Commenting on the new TV commercial, Sanjeev Agrawal, Managing Director, Skechers South Asia, said, “In our new, witty television commercial, the GOrun2 wearing human successfully races and beats a cheetah, the world's fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men's shoe weighs just 187 grams.”

The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

Backed by innovation and technology, the GOrun2 series has proved to be a great success for Skechers, with runners giving positive reviewsto its'mid foot strike' technology.

Going forward, Skechers GOrun2 will associate with running events across the country, beginning with the Vasai-Virar Mayor's Marathon on October 27. The marathon will be for the cause of the girl child with the motto 'Save the Girl Child and Maintain Nature's Balance'.

Designed for speed and to improve running performance, the GOrun2 series advances on the 'mid-foot strike' design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience. Internationally Meb Keflezighi, America's No. 1 marathoner, is the brand ambassador for Skechers GOrun 2.

Skechers, best known for their running and walking shoes, offers over 3,000 styles globally, and sells in more than 100 countries.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Siltanen & Partners

Producer: Maricela Rogers

Composers: Tim Buron (SOCAN), Raphael Reed (SOCAN)

Arrangers: Tim Buron (SOCAN), Raphael Reed (SOCAN)

Music Title/Publishers: 'Chase' / Apollo Publishing and FWM100 Publishing

Talent in Vision: Jordan Smith

Voiceover: Jeremy Steele

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