Reaches out to youth in colleges across 15 cities in its hunt for talent
BestMediaInfo Bureau | Delhi | October 7, 2013
As freshers start to settle in and their chemistry with the seniors starts to evolve, the efforts to flaunt their talent and be the talk of the town also gain momentum. Where the new faces seek to unleash themselves there is also, the constant effort to retain the position. With exams some time away, the youngsters have been in the hunt of right platform to exhibit their ability. Country’s leading radio station 93.5 Red FM seems to have just given them an opportunity to put their thinking caps on and seize their chance to be the “one” with the launch of ‘College Ke Tashanbaaz’.
As part of its constant endeavor to stay connected with its listeners, 93.5 RED FM’s ‘College Ke Tashanbaaz’ reached out to youth across 15 cities inviting them to come forth and show their talent to engage and connect with listeners. It provided collegians with the platform to perform – be it dancing, singing or just pure wit!
Commenting on this initiative, Nisha Narayanan, COO, 93.5 Red FM said, “There is surplus talent in the youth of our country, who are looking for opportunities to showcase it. Initiatives like ‘College Ke Tashanbaaz’ provide the right platform for the youngsters in smaller cities to showcase their talent and make it big. The activity has been very well received across the 15 cities and we have seen a huge turnout across all events.”
‘College Ke Tashanbaaz’ moved across individual colleges hunting for talent picking one winner from each participating college. The Grand City Finale held at a popular youth spot like a shopping mall in each of the cities, saw these college winners then competing against each other till only one city winner emerged.
Taking the talent hunt across 15 cities including Ahmedabad, Baroda, Rajkot, Pune, Nagpur, Jaipur, Indore, Bhopal, Lucknow, Varanasi, Bhubaneshwar, Guwahati, Nashik, Siliguri and Jamshedpur, the events saw enormous crowds of enthusiastic youth willing to showcase their talent to the world.
Sponsored by Layer’r Perfume Deo paired with city-specific sponsors, 93.5 Red FM implemented an all-encompassing media plan for ‘College Ke Tashanbaaz’ including on-air campaigns and on-ground events. These comprised of outdoor media, multiplexes, print media, posters across colleges in host cities and social media.