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Percept Activ’s Sanjay Shukla given wider portfolio

He will now additionally manage Percept Talent and Percept Entertainment

BestMediaInfo Bureau | Mumbai | October 9, 2013

Sanjay Shukla

Sanjay Shukla, CEO, Percept Activ, has been given additional responsibility of managing Percept Talent and Percept Entertainment with effect from October 7, 2013.

 

In his elevated role, Shukla will spearhead a team of over 200 people pan-India and be responsible for providing strategic direction, creating opportunities for integration, scaling up the existing businesses for talents and clients, new business development, and paving the roadmap for the overall businesses of Percept Activ, Percept Talent and Percept Entertainment.

Percept Activ is focused on brand activation projects functioning in the domain of below-the-line brand communication activities, encompassing promotional and event-based activation. Percept Activ creates and provides customised solutions to brands to enable them to effectively connect with their target audience and focus on building new events and properties.

Percept Talent offers a 360-degree solution for talents from the entertainment, sports and fashion arena with services spanning the creation and servicing of talent inclusive of training, managing the status and audience appeal. The talent management business was launched at Percept over 15 years ago and through the years has handled a wide repertoire of talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment. These included the legendary World Cup ’83 cricket team, the Australian team, 11 of the 12 cricketers in the Indian cricket team, and leading Bollywood stars including Amitabh Bachchan, Karan Johar, Rani Mukerji, Shah Rukh Khan, Priyanka Chopra, Preity Zinta, Hrithik Roshan and Kareena Kapoor.

Percept Entertainment is focused on the core areas of event marketing & management with a special focus on the entertainment needs of individuals and corporates. It was formed to service the entertainment industry with an array of innovative, exclusive, specialised and customised 360-degree entertainment products and services. Some of the larger than life, memorable events executed by Percept Entertainment over the past 16 years include the AR Rahman Concert, Green Peace Concert, Mukti AIDS Concert, Nokia New Year’s Eve Concert, Mrs World Contest, Mrs India Contest, Stardust Millennium Awards, Indian Film Festival, Wills Lifestyle India Fashion Week, the Sahara Wedding, the Fabiani Wedding in Monaco, and the Hero Motocorp brand identity launch at the O2 arena in London.

Shukla said about his new portfolio, “I am very excited to take on the additional responsibility of Percept Talent and Percept Entertainment. Percept was the visionaries and pioneers of the talent management and experiential marketing business in India, and the equity commanded by these businesses pan-India and overseas is unparalleled. I look forward to synergising our strengths and taking these brands to new heights. We are a very young and vibrant team full of zeal and new ideas, and will no doubt bring exceptional value to both these businesses going forward."

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