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Infectious wins Pied Piper creative mandate

Infectious has been entrusted with branding, identity, packaging and communication for the first of its kind intelligent pest repellant

BestMediaInfo Bureau | Mumbai | October 31, 2013

Infectious has been signed on by MNR Marketing as their communications partner to launch Pied Piper, a first of its kind intelligent pest repellant. It works on ultrasound and is non-messy, chemical-free, eco-friendly and, most importantly, a permanent solution to pest problems. Infectious has been entrusted with branding, identity, packaging and communication for the brand.

Rahul Bafna, Director, MNR Marketing, said, “We met several advertising agencies before deciding to partner with Infectious. We honed in on them because they not only have strong credentials but also the passion of going out on their own to deliver something they truly believe in. This young enthusiastic team gets under the skin of the product, understands consumer needs and then creates work. This is a quality which perfectly fits the needs of any entrepreneur.”

(Left) Ramanuj Shastry and Nisha Singhania (Right)

Commenting on the win, Ramanuj Shastry, Co-founder & Director, Infectious, said, “It’s a game changing product which can have a far-reaching impact on urban home sanitation and health. The challenge is to design communication that is as effective and simple as the product itself.”

Nisha Singhania, Co-founder & Director, Infectious, added, “It’s always an honour when a client entrusts you with their brand. We hope to make Pied Piper a leader in pest repellant solutions.”

Infectious was launched on April 1 this year by Ramanuj Shastry and Nisha Singhania. Their belief is that brands need to ‘do more than they say’ as actions speak louder than words. They want to create ideas that spread. They have a collaborative model in which they work with some of the best talent in the industry. HCL, DNA and UBQOOL.com are some of their other clients.


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