The new agency launched by Ramanuj Shastry and Nisha Singhania has been given the mandate to handle the Me tabs brand for India as well as overseas
BestMediaInfo Bureau | Mumbai | October 8, 2013
Infectious has been empanelled by HCL India to its roaster of agencies. Infectious has been given the mandate of handling the communication of HCLâs Me tabs brand for India as well as overseas.
Gaurav Tikoo, Head â Marketing, Mobility Business Unit, HCL, said, âInfectious has demonstrated very good understanding of our business and the consumer. We like their nimble, hands-on approach and look forward to the association.â
Ramanuj Shastry, Co-founder & Director, Infectious, said, âIt's a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.â
Nisha Singhania, Co-founder & Director, Infectious, added, âWe are thrilled to be working on the HCL Tabs business. We thank HCL for trusting us with this task and look forward to creating some really exciting work for them.â
Infectious was launched on April 1 this year by Ramanuj Shastry and Nisha Singhania. Their belief is that brands need to âDo more than they Sayâ as actions speak louder than words. They want to create ideas that spread. They have a collaborative model in which they work with some of the best talent in the industry.Â UBQOOL.com and DNA are some of their other clients.