Himalaya Herbals lights lanterns as it banishes skin problems

Conceptualised by Soho Square, the campaign highlights the entire range of face care products and the new packaging

Sohini Sen | Mumbai | October 22, 2013

Click on the image to watch the TVC.

Himalaya Drug Company, India's leading herbal health and personal care company, has launched its newest campaign for its entire range of herbal face care products. Created by Soho Square, the TVC is directed by Gajraj Rao from Code Red Films. The campaign is also aimed at introducing the new packaging of its products.

“The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing," said Rajesh Krishnamurthy, Business Head – Consumer Products Division, Himalaya Drug Company.

The TVC opens with a girl who is bent over a lantern, writing. As she turns we can see that she has written 'no pimples'. The scene changes to another girl who is similarly saying goodbye to blackheads. More girls are shown writing about their skin problems. In the end, all the girls together release the lanterns which fly away – signalling the end of their skin problems.

The TVC highlights the new packaging of the face care range. Himalaya is the first company to use the technology of blow-moulding the tubes (like bottles) in India, which results in greater production and speed. The new design with its silver foiling also enhances the premiumness of the product.

Reiterating this, Shenaz Bapooji, Head of Office, Soho Square, said, “We had great fun while creating this advertisement especially because it was another first for brand Himalaya. The film, very simply, captures how Himalaya Face Care range has been the ideal solution to help millions of girls to get rid of their face care problems, be it pimples, oily skin, blackheads, dark spots. In the film, we used the metaphor of sky lamps to depict how young girls are now freed of their skin related problems. In the film you see different girls with flawless skin, releasing sky lamps with hand-written messages imprinted on them – like 'Goodbye Pimples', 'No more oily skin' – in celebration of the fact that all their skin problems have been taken care of, thanks to Himalaya.”

"Brand 'Himalaya has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted face wash brand is now available in a new avatar," Krishnamurthy added.

The TVC debuted on the popular GECs on October 18.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Agency: Soho Square

Branch Head: Shenaz Bapooji

Creative Director: C Ravikumar

Client Servicing Director: Anil Thomas

Production House: Code Red Films

Director: Gajraj Rao

Sohini.Sen@BestMediaInfo.com

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