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Havas Media strengthens digital leadership team

Sumit Kumar has been appointed General Manager, Mobext India, to further establish it in India, while SV Sunilkumar joins as Business Head Digital – Mumbai

BestMediaInfo Bureau | Delhi | October 23, 2013

(Left) Sumit Kumar and Sunil Kumar (Right)

Havas Media India which has added a slew of wins to its kitty this year has strengthened its digital team with two key senior appointments. Sumit Kumar has been appointed General Manager, Mobext India, to further establish it in India while SV Sunilkumar joins as Business Head Digital – Mumbai with the key responsibility of servicing the existing digital clientele in Mumbai as well as new business development.

In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group, India & South Asia, said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players. We are glad to have them on board.”

Anurag Bhatnagar

“Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India,” added Anurag Bhatnagar, MD - Digital, Havas Media India.

“Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions, a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India,” said Sumit Kumar.

Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and it is good to be where the action is. I look forward to creating some of this action.”

Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients he has worked with include Tata Docomo, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip, Hungama, Nazara, Opera and Times Group.

Sunilkumar, with 18 years’ media experience, was prior to Havas with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge, the global cloud based digital marketing platform. He was also digital media head at DDB Mudra. He has serviced clients such as LIC, Star TV, McDonald’s, IDBI Bank, India First Life Insurance, etc.

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