Genesis Burson-Marsteller announces new client wins

Will handle integrated communication mandates for JK Group, Sunburn, BITS Pilani, Getit and UFO Moviez

BestMediaInfo Bureau | Delhi | October 10, 2013

Genesis Burson-Marsteller, specialising in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the addition of new clients across businesses and industry practices. The new clients include JK Group, BITS Pilani, Sunburn, Get It and UFO Moviez.

“These wins are a result of our leadership's focused new business effort and demonstrate our ability to deliver across a diverse range of communication needs of our clients, through our evidence-based integrated communication approach. We are delighted with our continued success in partnering with such prestigious companies and organisations,” stated Prema Sagar, Principal & Founder.

Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

J.K. Organisation, founded over 100 years ago, has multi-business, multi-product and multi-location operations with interests in tyre, auto components, cement, dairy and paper.

The Birla Institute of Technology & Science, BITS Pilani, is an all-India Institute for higher education. Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce.

Sunburn, Asia's largest music festival brand, is the ultimate lifestyle experience event. Ranked at number 4 among the world's best EDM festivals, it is an annual property of Percept Live, which was inaugurated in 2007 in Goa. The Sunburn Goa Festival is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. For the first time in its history since inception, Sunburn also crossed international shores to be hosted on the beautiful beaches of Colombo, Sri Lanka in 2012 and later Dubai in 2013. Sunburn is scheduled to head to Bali, Singapore, Jakarta and Mexico in 2013-14.

Getit Infomedia is a leading platform making local businesses discoverable.  It aims to seamlessly deliver value across all media platforms - voice, mobile applications, online, WAP, web chat, print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest digital information and services provider in IndiaIt has alliances and partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos such as Airtel, Tata, Reliance, Idea, etc. Getit's recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world's largest satellite networked digital cinema chain. UFO's path-breaking initiative has revolutionised the way films are distributed and exhibited in India through its pioneering technology and infrastructure.

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