There was no pitch involved. Pantaloon Fashion Retail is a recently acquired business of the Aditya Birla Group. The agency already handles the group’s More Retail account
BestMediaInfo Bureau | Mumbai | October 7, 2013
Everest has won the strategic and creative duties for Pantaloons. There was no formal pitch process involved. The account will be handled out of Everest’s Mumbai office. This is an additional account from the Aditya Birla Group for Everest which handles the More Retail business from the same group. According to industry estimates, the account is worth Rs 20 crore.
With a strong national presence in exclusive stores, Pantaloons houses over one hundred prestigious brands that have something fashionable for everyone.
Commenting on the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail, said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the multi-brand retail industry. We were looking for a team which could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”
Gaurav Chakravarty, Head - Marketing & Loyalty, Pantaloons Fashion Retail, said, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”
Dhunji S Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”
Rahul Jauhari, National Creative Director, Everest, added, “It's always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”
Everest is the second oldest agency in India, born in 1946. Everest has a glorious history, a robust brand name and reputation and has built some of the biggest brands in the marketplace – Parle Products, Sony Entertainment Television – SAB TV, Kotak Mutual Fund, Tata Housing, Catch Spices, Aditya Birla Retail – More, Borosil, to name a few.Everest works closely with Y&R and has access to all their proprietary tools including the Brand Asset Valuator (BAV). In addition, the agency helps in finding Brand Fingerprints – finding a product or service’s uniqueness that helps create the brand.