It won the ABCI awards in the Newsletter and Design categories
BestMediaInfo Bureau | Mumbai | October 22, 2013
HotStuff, the external quarterly newsletter of the DDB Mudra Group, won a Gold in the Newsletter category and a Bronze in the Design category at the Association of Business Communicators of India (ABCI) awards on October 18, 2013.
HotStuff was launched in January 2012, shortly after Mudra became an integral part of the Omnicom/DDB Worldwide Group with a view to building its brand and showcasing its numerous achievements and awards, its lead in various independently conducted rankings and surveys, and the participation of its senior management team at public forums and on global juries.
Every aspect of the newsletter design is intended to wow – from the provocative title to the different symbols of ‘hot-stuff’ chosen for the collage in each cover. The inside pages are equally bold, dramatic and eye-catching.
Digital copies of the newsletter can be found on the DDB Mudra Group website (Link: http://www.ddbmudragroup.com/links_hotstuff.action?menuid=140)
ABCI is India's premier body of communicators, with membership drawn from India's leading businesses houses like Tata Group, Aditya Birla Group, L&T, M&M, Pfizer India, banks like Reserve Bank of India, Bank of Baroda, Union Bank, Bank of India, Dena Bank, PSUs like Indian Oil, Bharat Petroleum, the media and various communications faculty in educational institutions. ABCI spans multiple disciplines of communications, viz., PR, advertising, mainstream journalism, films, audio-visuals and web.