Premiering on October 7, the weekly show will be telecast Monday-Thursday at 10 PM
BestMediaInfo Bureau | Mumbai | October 3, 2013
After two superhit seasons, Comedy Central brings back Harvey Spector and Mike Ross on Suits Season 3. Premiering on October 7, 2013, Suits Season 3 promises to be bigger and better than the previous two superhit seasons with more drama and witty one-liners.
The third season premieres with a shift in the dynamics at New York’s top law firm. After merging with a top British firm, Harvey is at odds with his boss and mentor, Jessica Pearson (Gina Torres). Meanwhile, Mike and Rachel Zane's (Meghan Markel) romance has its ups and downs as well. The script beautifully captures the inner conflict of the characters as well as their personal bond and conflict with each other.
The season has been described as ‘intense, witty and with fine performances” by Tom Gliatto of People Weekly. Denise Warner from Entertainment Weeks says: “The result finds the actors inhabiting their characters' backstabbing natures as comfortably as their outfits.”
Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media, said, “With two brilliant previous seasons, Suits has developed a cult following in India much like it has in many other countries. Season three has been huge in the US garnering record audiences and we intend on making it really big in India as well. Keeping in mind the popularity of the show, we’ve planned a 360 degree marketing campaign that will take viewer interest to the next level.”
To further promote the Suits fever among fans, the channel has undertaken the ‘Everybody in Suits’ marketing strategy. The campaign will engage Comedy Central fans through on-air promotion, on-ground activities and digital media. One of the activities is a partnership with Café Coffee Day. On launch day, all patrons wearing suits at CCD outlets will be offered a free cup of coffee. Another interesting concept that will be executed during the launch period is a partnership with Pressto, where all customers bringing in their suits to be dry-cleaned will find communications in their freshly cleaned suits asking them to tune in to the show on launch day.
On premiere day, one will witness the suits fever with people dressed in suits at the most unlikely locations like gyms, petrol pumps and parks across the leading metros – Mumbai, New Delhi, Bangalore and Kolkata
The show will also be promoted through a contest amongst viewers and media agencies which will urge them to wear suits on launch day. Participants will have to take a picture of themselves in a suit and send them to Comedy Central India. All images will be collated and winners will be gratified with a vacation fit for Harvey Spector at Taj Lake Palace, Udaipur. Accommodated in one of the luxury lake-view rooms for two nights and three days, winners will enjoy spa sessions, fine dining experience, a Jaguar for travel services and the whole experience of the Harvey life.