Channel UFX is a youth entertainment and music channel catering to the southern markets with edgy, across-the-board programming mix
BestMediaInfo Bureau | Delhi | October 3, 2013
Channel UFX offers a mélange of programming from international to Bollywood and South Indian music. It maintains competitive standards with a dash of Indian flavour. It has VJ Paloma, Sherif, Rochelle and Craig hosting talk shows, reality shows, game shows, celebrity interviews, gossip segments, automobile, technology, food & fitness features, exciting contests, trivia, laugh out loud segments and voyages into the lives of the rich and famous.
The channel reaches out to 95 per cent of Tamil Nadu. It is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL which covers 60 per cent of the market. In Karnataka, the channel is available to two major networks, i.e., DEN Network and All Digital. In Andhra Pradesh, the channel is currently available in Visakhapatnam and will soon be distributed across the state.
Internationally, Channel UFX has been made available on E-Vision which covers all of the Middle East. The channel has been recording a good amount of online viewership by viewers in US and UK as well.
Usman Faheed, MD, Channel UFX, said, “The Aidem team possesses a great amount of expertise in every business facet be it developing the right positioning and pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists.”
Vikas Khanchandani, Director, Aidem Ventures, added, “Channel UFX is a very interesting channel that not just entertains the youth but also encourages them to be informed, global citizens. Its broad appeal taps into the tastes and interests of every young adult. This channel is going to reconstruct market boundaries to create and capture an enormous new segment. The team is very excited about the channel.”
“UFX is an unparalleled youth destination that is all set to disrupt the status quo of marketing to the youth in South India. There isn’t a similar option available in South India. Considering South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age group,” said Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.