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BCCI awards title sponsorship rights to Star, ESPN for 2013-14 season

The BCCI Marketing Committee awards the title sponsorship rights at a fee of Rs 2 crore per international match, substantially lower than the Rs 3.33 crore that previous title sponsorship holder Airtel had paid

BestMediaInfo Bureau | Delhi | October 3, 2013

The Marketing Committee of the BCCI, which met in Mumbai earlier today, has awarded the title sponsorship rights for all series to be played in India in the 2013-14 season to Star India and ESPN Software India at a fee of Rs 2 crore per international match. The new deal comes after Airtel's partnership with the BCCI ended this year.

Sanjay Patel, Honorary Secretary, BCCI, said in a statement, “The meeting was held to receive the bids made for title sponsorship of international series and domestic tournaments to be played in India in the 2013-14 season. Bidders had the option of bidding for either the series between India and Australia, or the series between India and the West Indies, or both.”

There are two international series scheduled this season – the seven-match ODI series and a T20 International between India and Australia, followed by two Tests and three ODIs against the West Indies.

The title sponsorship rights will extend to domestic events like Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy. Airtel had won the sponsorship rights in 2010 for all international and domestic matches scheduled in India for a higher amount.  The three-year contract, which ran from September 1, 2010, to March 31, 2013 was worth Rs 3.33 crore for each international match. Airtel was also allowed branding on stumps and fixed slots for in-stadium advertising as part of the deal.

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