Sharma moves from Contract Advertising where he was VP, Strategic Planning. In prvious stints he has also worked for Lowe, Saatchi & Saatchi and Rediffusion Y&R
BestMediaInfo Bureau | Mumbai | October 15, 2013
Arun Sharma has been roped in as Head of Planning, DDB Mudra Delhi. Sharma will be working on the agency’s robust client roster including Wrigley’s, Bata, Carrier Midea, India Yamaha Motors and Dabur among others. He will report in to Aditya Kanthy, Senior VP, DDB Mudra.
Sharma joins DDB Mudra Delhi from Contract Advertising where he was VP, Strategic Planning, and has worked on renowned brands such as NIIT, Whirlpool, Bharti Delmonte, Shell Lubricants, SpiceJet Airlines, SetWet Deos, Spice Mobiles & Telecom and Muthoot.
With over 14 years of experience, Sharma has worked on categories like automobiles, telecom, confectionery, education, home appliances and airlines to name a few. In his earlier stints with leading agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R he got the opportunity to work on some of the largest brands in the country like Airtel, Hyundai and Maruti Suzuki.
Sharma also had a two-year stint with ABN Amro Bank before Contract, where he was one of the key persons responsible for the launch of ABN AMRO Broking, the retail brokerage division and managed NRI banking.
Vandana Das, President, DDB Mudra Group, Delhi, said, “I welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I’m sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives.”
Kanthy said, “Arun is bright, ambitious and full of energy, just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I'm sure he'll enjoy it.”
Sharma said about his new role, “DDB Mudra has a well known culture of planning and it's an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency."