Acquisition will help increase service offerings and expand footprint in South-East Asia
BestMediaInfo Bureau | Delhi | September 4, 2013
To The New, a digital services network, has announced the acquisition of ThoughtBuzz, a social media analytics company in India and South-East Asia. The acquisition will allow To The New to integrate social media analytics into its digital services portfolio thus expanding its digital ecosystem to marketing, content, technology and analytics.
ThoughtBuzz provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr Batra, The Economist, Edelman, Mediacom, Mindshare and more across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail. ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customersâ perceptions about the brand and its competitors.
IDC estimates the analytics market to be a $51 billion business by 2016. Social media analytics is gaining prominence across the region with organisations leveraging it to create a competitive edge and gain advanced knowledge about how their products and services are being perceived by their customers.
Puneet Johar, Managing Director, To The New, said, âWe have drawn up plans to invest and scale up ThoughtBuzz and integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.â
The acquisition of ThoughtBuzz will add domain and industry experts to the existing talent pool at To The New. Anshul Jain, CTO & Founder, ThoughtBuzz, and Ashok Patro, Co-Founder & COO, ThoughtBuzz, will join the management team at To The New.
âTo The New shares our zeal for innovation and tapping the infinite potential of the digital space. With To The Newâs expertise in digital services and ThoughtBuzzâs analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end-to-end needs of the customers and clients,â said Patro.
This is the second acquisition by To The New in 2013, after Techsailor. Earlier this year, it had announced the intent to invest $13 million in its Indian operations over the next three years and further committed to invest $10 million to grow its footprint in the South-East Asia region.
Through its business units Ignitee Digital, IntelliGrapeSoftware, Tangerine Digital, and Techsailor, To The New offers expertise in digital marketing, content, technology and analytics. It collectively manages the mandate for more than 120 clients across Asia in diverse sectors like BFSI, automobiles, e-commerce, FMCG, retail, sports, hospitality and media & entertainment.